Come New Year's Eve 2010 not only will we have to figure out what we going to call the upcoming year [Twenty ten? Two thousand ten? The horror.], but also what to do with the extra full moon on our hands.
A rare astronomical event, curiously named a Blue Moon, will occur that evening, featuring the second full moon of the month of December. And guess which national beer brand is taking advantage of this phenomenon? That's right, Blue Moon Brewing Co. has released a special Grand Cru [read: more Belgian-y, more price-y] in celebration, and is sponsoring entertaining ideas on Chow.com.
As a marketer myself, I have to say this may be the most brilliant beverage promotion to grace this decade. I mean, it's only once in a blue moon an opportunity like this comes along.